Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.


This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.


Join us as we explore the ups and downs of experimentation… together.

Latest Episodes

Ann Carden | How I Tested Premium Business Models

In this episode we interview Ann Carden. Ann is one of the top business growth consultants and strategists for people who want to accelerate growth to multiple 7+ figu...

Deon Crasto | How I Tested SaaS Payment Systems

In this episode we interview Deon Crasto.  Deon started his product management career at OnDeck Capital, a small business lending platform, where he focused on payment...

Chris Hood | How I Tested Digital Storytelling

In this conversation, Chris Hood shares his diverse background in storytelling across various media, including movies, video games, and digital marketing. He emphasize...

Erich Archer | How I Tested AI Video Production

In this conversation, David J Bland and Erich Archer discuss the intersection of AI and video production, exploring how AI tools are transforming workflows, the import...

Michael Clifford | How I Tested Saving Endangered Species

In this conversation, David J Bland and Michael Clifford discuss the intersection of habitat design, conservation, and design thinking. Michael shares his unique journ...

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