Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.


This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.


Join us as we explore the ups and downs of experimentation… together.

Latest Episodes

Dylan Lam | How I Tested Dropshipping

In this episode we interview Dylan Lam. Dylan is an entrepreneur and a growth marketing expert with a focus on e-commerce. His super power is helping companies grow th...

Matthew Davis | How I Tested A Law Firm

In this episode we interview Matthew Davis.Matthew is the CEO of Davis Business Law and the author of the best selling book, The Art of Preventing Stupid. He shares hi...

Pat Copeland | How We Tested the Amazon Dash Button

In this episode we interview Pat Copeland and get a first hand account of how the Dash Button idea was originally tested at Amazon. Everything from how the idea emerge...

Matt Diamante | How I Tested Social Media Algorithms

In this podcast episode, Matt Diamante shares his journey into the world of digital marketing and SEO, detailing his early experiences and the evolution of his career....

Ann Carden | How I Tested Premium Business Models

In this episode we interview Ann Carden. Ann is one of the top business growth consultants and strategists for people who want to accelerate growth to multiple 7+ figu...

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