Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.


This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.


Join us as we explore the ups and downs of experimentation… together.

Latest Episodes

Charles Sims | How I Tested The NBA Fan Experience

In this episode we interview Charles Sims. Charles is the ex-CTO for the Los Angeles Clippers NBA team and currently Founder of Skafld, an end-to-end venture studio pa...

Hala Saleh | How I Tested Community Building

In this episode we interview Hala Saleh. Hala is a skilled and thoughtful product leader who I met by coincidence over 10 years ago while reading a copy of the Lean St...

Dr. Micheal Neal | How I Tested The Hiring Process

In this episode we interview Dr. Michael Neal. He is the Founder of Build My Team, a hiring service for private practices. We explore the rigorous testing of his innov...

Alberto Savoia | How I Tested Pretotyping

In this episode we interview Alberto Savoia. Alberto was Google’s first Engineering Director and the author of The Right It - Why So Many Ideas Fail and How to Make Su...

Sylvia Hall | How I Tested Mood Probiotics

In this episode we interview Sylvia Hall. Sylvia is the co-founder of Lifted Naturals. We chat about how a company can start out as a solution to a personal problem, b...

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