Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.


This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.


Join us as we explore the ups and downs of experimentation… together.

Latest Episodes

Dan Olsen | How I Test With Vibe Coding

SummaryIn this conversation, David J Bland and Dan Olsen discuss the evolution of product management, the impact of vibe coding, and the importance of cross-functional...

David Sauers | How I Tested Royal Restrooms

SummaryIn this episode we interview David Sauers. He’s the founder of Royal Restrooms, a company that’s redefining what a portable restroom can be. What started with a...

Aurora Winter | How I Tested A Publishing Company

SummaryIn this episode we interview Aurora Winter. She’s the founder of Same Page Publishing, an innovative publishing company that helps you launch as a thought leade...

Scott McLeod | How I Tested A $1B Mattress Company

SummaryIn this episode we interview Scott McLeod. Scott is the Chief Brand Officer of Resident, a direct-to-consumer company that designs and sells home furnishings su...

JL Heather | How I Tested Corporate Innovation

In this episode we interview JL Heather. He’s the Manager Partner at Centered. Centered empowers organizations to innovate by fostering a culture of experimentation.JL...

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