Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.


This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.


Join us as we explore the ups and downs of experimentation… together.

Latest Episodes

Anna Burch | How I Tested A Better Mouthwash

Summary In this episode, I’m joined by Anna Burch from SmartMouth, a family owned oral care company founded by her grandfather, Dr. Marvin Cohen. What started with a ...

Melissa Perri | How I Test for the AI Build Trap

Summary In this episode, I’m joined by Melissa Perri. You may know her best as the author of Escaping the Build Trap and I believe she is one of the brightest minds i...

Moses Adedoyin | How I Test Before Real Patients

Summary In this episode, I’m joined by Moses Adedoyin. Moses is leading Venture Design & Innovation over at GuideWell, where he’s testing new healthcare solutions to ...

Martin Eriksson | How I Tested The Decision Stack

Summary In this episode, I’m joined by Martin Eriksson, founder of Mind the Product and author of The Decision Stack, to talk about how organizations can make better ...

Teresa Torres | How I Tested an AI Coach

Summary In this episode, I’m joined by Teresa Torres. Teresa is an author, speaker and a product discovery coach who I’ve been a fan of for quite a long time.  We cha...

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