Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.


This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.


Join us as we explore the ups and downs of experimentation… together.

Latest Episodes

Barry O’Reilly | How I Tested an Artificial Organization

Summary In this episode, I’m joined by Barry O’Reilly,  he’s an entrepreneur, advisor, author and a friend of mine who works with executives to redesign how their org...

Mark Graban | How I Tested the Smallest Change

Summary In this episode, I’m joined by Mark Graban, he’s an expert in Lean Leadership, Psychological Safety, and Continuous Improvement.  Mark and I discuss the idea ...

Mike Yarbrough | How I Tested a Jewelry Business

Summary In this episode, I’m joined by Mike Yarbrough, he’s the founder of Rustic & Main, a custom jewelry company that’s known for crafting unique, story-driven wedd...

Maggie Baker | How I Tested Clothing Subscriptions

Summary In this episode, I’m joined by Maggie Baker, she’s the Founder of Threadeco, an eco-friendly clothing company rethinking how people discover, buy, and keep fa...

Eric Lowe | How I Tested Mental Hardening

Summary In this episode, I’m joined by Eric Lowe. He’s the CEO and Co-founder of Aptiva Health, an outpatient group that offers specialized care in orthopedics, physi...

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