Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.


This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.


Join us as we explore the ups and downs of experimentation… together.

Latest Episodes

Maggie Baker | How I Tested Clothing Subscriptions

SummaryIn this episode, I’m joined by Maggie Baker, she’s the Founder of Threadeco, an eco-friendly clothing company rethinking how people discover, buy, and keep fash...

Eric Lowe | How I Tested Mental Hardening

SummaryIn this episode, I’m joined by Eric Lowe. He’s the CEO and Co-founder of Aptiva Health, an outpatient group that offers specialized care in orthopedics, physica...

Courtney Honda and Slava Borisov | How I Tested Pet Retail

SummaryIn this episode I’m joined by Courtney Honda and Slava Borisov co-founders of Puptqe. What started as a deeply personal response to a health scare involving the...

Chris Butler | How I Test AI Agents at GitHub

SummaryIn this episode I’m joined by Chris Butler. He’s a longtime product leader and operator whose career spans companies such as Microsoft, Google, Facebook, and no...

Chad Holdorf | How I Tested Pull Requests

SummaryIn this episode I’m joined by Chad Holdorf, longtime product and technology leader whose career spans John Deere, Salesforce, Pendo, and now Demandbase, where h...

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